Network magazine

Tailored training gives fashion designers the competitive edge

May 2016


Design OptimisationFor years NTU has had a strong relationship with international suppliers Li & Fung, with many of our alumni and students finding employment and placements with the company in fashion design. 

But the relationship doesn’t end there. Recently, MA Fashion Futures lecturer Liz Bolt devised and ran a training programme for more than 180 of the company’s designers. The Design Optimisation course was set up to give the employees more business and commercial awareness to complement their high-level creative skills.     

“I’ve got more 30 years in the industry, both as a buyer and supplier, so I’m very aware of the challenging demands designers face,” says Liz.  “The highly interactive workshops and lectures, along with guest lectures, gave them more confidence in their ability and knowledge of the fashion market, particularly
when working with customers.”

Li and FungOne of the designers who took part says: “The session was very encouraging, making you think differently about the approach to design, meetings, customers and presentations.  

Another adds: “I’ve been very happy and the course has already proven to work.  My design boards have become simpler and clearer, and the sales team and I work closer together.”

NTU delivered the day-long training sessions in Manchester and London, and advised on similar courses run in New York and Germany. 

For more on how NTU experts can support business training, visit www.ntu.ac.uk/nbs

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